Pretty Life
A family of brands for
a pretty life.
A family of brands built around one idea: a pretty life is made of good everyday things. Food first — breads, bark and sweets — with clean home goods close behind.
- 24brands in the family
- 1shipping today
- 3launching next
Available now
Start with the food.
Fruity Pebbles
The one that turned the milk pink
Lucky Charms
We picked out the marshmallows for you
Cinnamon Toast Crunch
That cinnamon milk, but solid
Cereal bark, Eritrean & Ethiopian breads, cakes, drinks and pantry — one-time or on subscription.
The family
One name. Many good things.
Everything we make has to earn its place in your day. If it isn't genuinely good, it doesn't get the name.
Pretty Tasty
Breads, cereal bark, juices and desserts. Small-batch food made to be shared, on subscription or one at a time.
Available nowPretty Clean
Natural cleaning products — squishy slime soap, bundles with our own sponge and natural-fiber paper towels, vitamin and sanitary wipes.
Coming soonPretty Lit
Candles and home fragrance — oud, resin and slow-burn blends.
Coming soonPretty Comfy
Towel sheets, chunky throws, blankets and comfy lanyards.
Coming soonPretty Feet
Foot care, done properly.
In developmentPretty Regimen
Skin and body routines that hold up daily.
In developmentPretty Crown
Hair products for every texture.
In developmentPretty Fit
Boot camps and insurance-incentivised programs that reward healthy living.
In developmentPretty Generous
Our charitable arm.
In developmentPretty Wealthy
Money tools and financial literacy.
In developmentPretty Fun
Board games that make you think and teach you what you need to know — starting with Eritrea.
In developmentPretty Healthy
Fasting programs and supplements.
In developmentPretty Stylish
Clothing, shoes and accessories.
In developmentPretty Sexy
Lingerie.
In developmentPretty Healed
Mental health support and resources.
In developmentPretty Happy
Everyday joy, bottled where we can manage it.
In developmentPretty Fulfilled
Gratitude workshops.
In developmentPretty In-Tune
Connected to The Most High God.
In developmentPretty Brilliant
School and learning programs.
In developmentPretty Creative
Music, media, production and art.
In developmentPretty Content
Content built to drive results.
In developmentPretty Funny
Comedy.
In developmentPretty Connected
The network that ties it together.
In developmentPretty Adventurous
Travelling the world capturing epic moments.
In developmentNext up
Pretty Clean is coming.
Squishy slime soap you actually want to wash with, plus bundles with our own sponge and natural-fiber paper towels. Get on the list and you'll hear before anyone else.
- Pretty Clean Natural cleaning products — squishy slime soap, bundles with our own sponge and natural-fiber paper towels, vitamin and sanitary wipes.
- Pretty Lit Candles and home fragrance — oud, resin and slow-burn blends.
- Pretty Comfy Towel sheets, chunky throws, blankets and comfy lanyards.