Giving policy
The share, the criteria, the cadence — written down.
Pretty Generous · In development
The part that goes back out.
Pretty Generous is where the giving lives — how we decide, who we work with, and what actually got done. The specifics are still being set. This is where they'll be published, in full, rather than summarised into a number on a marketing page.
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How it works
Four steps, in order.
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A fixed share
Set in advance and stated plainly, so it isn't quietly adjusted in a bad quarter.
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Local first
St. Paul and the wider Twin Cities before anywhere else. We should be useful where we actually are.
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Named partners
Who received it, and what it was for. Not "community initiatives".
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Published results
What the money did, including the times it didn't work.
What you get
How it will work.
Partner list
Named organisations, updated as it grows.
Annual account
What went out and what came of it.
Nominations
Tell us who we're missing.
Who it's for
- Organisations doing this work already who could use a partner
- Customers who want to know where it went
- Anyone who has read one too many vague impact reports
None of this is running yet. Get on the list and you'll hear when it starts.
The family
Pretty Life is bigger than one shelf.
Everything we make has to earn its place in your day. If it isn't genuinely good, it doesn't get the name.